This is my 11th post for Blaugust.
I’ve been having a bit of a blogging identity crisis of late. Actually, it’s been going on for a while. There used to be a clear reason people came to my blog – I had a niche. I was a WoW player. I wrote about resto Druids, and sometimes hunters. I wrote guides on how to heal, tips for boss fights, the odd bit of theorycrafting, or gear advice. I got a fair amount of traffic to these kinds of posts, from search engines, regular readers and people linking to them from forums and such. My Warcraft Logs guide (which is actually up to date) and Resto Druid guide (from way back in MoP) are still, kinda sadly, two of my most popular posts each day.
It’s been a year since I’ve played WoW so, obviously, I don’t have a whole lot to say about it any more. Even in my last year playing Warcraft, I was pretty burnt out and posted sporadically. Over the last few years, my blog traffic has gone down…down…down. I’m a bit of a stats nerd and this graph is pretty depressing:
It’s not so much that my views are low (they’re actually not bad), but the fact that they’ve been steadily dropping for the last 3 years, and dropping by a lot. I know, it’s not about traffic. It’s certainly not about money, as my one google ad I’ve hidden at the bottom of the page so as not to be obnoxious has earned about me about 5 (unpaid) dollars in the years it’s been there. Write for yourself, blah, blah, blah. But honestly, I like knowing that people are reading what I write. I appreciate the people who are regulars and friends, who stick around and comment more than those who come from search engines, but still, I feel like I peaked in 2012 and it’s disconcerting.
When I bring up the topic of falling blog traffic, people usually offer me two reasons for it. First, that blogging as a whole is becoming less popular. I’m not sure I believe that, and I really have no frame of reference other than my own blog. Second, I no longer have a niche. People don’t know what they’re going to get when they come to my blog. Sometimes I write game reviews – could be on a 4 year old indie game, could be on the latest Call of Duty. Sometimes I write about feminism, or what I’m playing, or The X-Files. I write about whatever’s on my mind rather than try to stick to a certain topic. The thing is, I like it that way. Just like with my videos – though my retro reviews are by far the most popular, I also want to talk about new games. Now that I’m not confining myself to WoW, I don’t want to confine myself to anything.
So… I guess I’m really just whining that my traffic has gone down, because I don’t really plan to change anything.
What do you think? Does a blog need a niche to be “successful”? Do you like when blogs stick to one topic rather than act as a stream of consciousness?