Fallout 4 was announced today and a teaser trailer was released. The Internet (myself included) is hyped. However, I didn’t find the trailer that great. I’m mostly just excited by the idea of the game. Trailers are just a marketing tool, but some of them are exceptionally well done. Whether or not the game lives up to the trailer is another matter entirely, though. Here are the game trailers I consider the best and most memorable.
Since we’re on the topic, may as well start with this one.
Back in 2007 there were a lot of rumors of a new Fallout game, but nothing concrete until this trailer was released. I remember seeing it for the first time, thinking “Is this Fallout?! It looks like Fallout. Oh my god, there’s the power armor, it’s Fallout!!!”The Fallout 3 teaser trailer didn’t tell us much, but it confirmed that there would in fact be a game, and it would be set in Washington DC. No gameplay was shown (and considering Bethesda’s ugly game engine, that’s really for the best) but the visuals brought back memories of the original, isometric Fallout games and the pull back shots were used very well to slowly reveal the expanse of the Wasteland. It was set to the haunting melody of the Ink Spots and featured Ron Perlman’s iconic line: War. War never changes. This trailer gave me goosebumps.
This trailer had me hooked from the very first shot. First, it had Bobby Darin (yeah, I like old music). Second, at the 2 second mark, there’s this brilliant frame of a man, underwater and this amazing, illuminated city far beneath him. There’s a brief moment of serenity as we see the art deco design of this underwater world, and then it gets right into the action. Guns, magic, metal monsters, and creepy little girls raised a hundred questions and made me want to know more.
Yup, more Bioshock. Say what you want about the games, but they sure do make great trailers. By the time the third game rolled around, we knew what they were about. We knew about Rapture, and expected the same dark, underwater world to explore (and shoot the fuck out of). The Infinite trailer came along and gave something completely new. I love the way it teased expectations by having that first underwater view end up being the inside of an aquarium. Instead of Rapture, the trailer showed a gorgeous, bright, city in the sky. Beautiful, but clearly no less dangerous. I also really liked that instead of playing up the power fantasy aspect of the game (which is the direction the TV commercial took), the reveal trailer gave us a view where we were completely helpless.
This one is a tear jerker. Zombie games had a tendency to be more mindless action than emotion (this was released before TWD S1), and this trailer showed us that they could be something else. Could being the important part. From what I’ve heard (I’ve not played it), this trailer has absolutely nothing to do with the actual game. It’s unfortunate that it’s so misleading, but taken on its own this is still a really good cinematic. The way it shows a scene both forwards and in reverse until they come together in the middle is really well done.
I remember seeing this way back in 1998 and thinking – this is a video game?! It looks great and has some of the most memorable music of any of the games I’ve played. It features a female protagonist and antagonist. And dinosaur monsters. Final Fantasy got me into RPGs, but this game offered an RPG with more horror and sci-fi elements. I remember getting this game for Christmas. There were people over and I couldn’t play it right away, so instead I kept this opening cinematic looping ALL day.
I loved first Witcher game, so I was excited when the trailers for Witcher 2 started surfacing. This trailer doesn’t even feature the game’s protagonist, but does give an idea of what the game will be about – killing kings (in case the title didn’t give it away). Really, this is just one of the most impressive cinematics I’ve seen for a game. Though notice how they’ve specifically went out of their way to not have to animate any hair?
World of Warcraft: The Burning Crusade
When I think back to my many years playing WoW, Burning Crusade is the era I look back on most fondly. This expansion was the height of my excitement for the game. I had started playing near the tail end of vanilla, and was just getting into raiding as this came out. This trailer really captured the feel of the Outlands and gave us a big bad to look forward to, who would be looming over our heads until we got to Black Temple. “You are not prepared” is probably the most memorable bit of dialogue from all of WoW and this trailer brings back nothing but fond memories.
How about you? What are some of your favourite game trailers?